
Credit for an irresponsible world.
Petal is a Fintech out to democratize credit access in America. But when people are exposed to 5,000 ads a day and companies are letting them purchase with one click, a tap, or by simply talking to a speaker, you have to ask yourself, “How can you be a good credit card?“
I joined Petal pre-launch and have led all aspects of brand development.
From strategic positioning to new app features, ad campaigns, photoshoots, websites, and social content.









