An episodic 30-second series featuring a guy, his Dart, and that neighbor.
The Dodge Dart is filled with technology found only in bigger cars. It's a car to be proud of, but the compact car category isn't known for its car pride.
In total, 21 ‘episodes’, starring Craig Robinson & Jake Johnson, were made and the campaign has been viewed on YouTube over 14 million times.
Don’t Touch My Dart - The Game
Craig has a Dart. You can look at it. You can talk about it. But whatever you do, don’t touch it or there will be consequences.
